Internet marketing is revolutionizing the world. If you want yourself to be heard all around the globe and want your content to be out everywhere then you have a lot of choices. You can start a blog, vlog, or a podcast to reach your targeted audience.
If you are confused between vlogging and podcasting. We are here to help you choose the best marketing medium for you.
In this article Vlogging vs Podcasting, we’ll discuss both in detail. So, read the article till the end to get the most out of it.
Vlogging vs Podcasting:
Vlog is all about video content that is usually posted on YouTube due to a large number of viewers every day or may pin-up onto the website. Vlogging is escalating as the best digital marketing medium in 2020.
In vlogging, vloggers share their lifestyles, a chronicle of activities, and an episodic moment of their life with their followers by simple storytelling.
It’s up to them either they prefer to publish their video content to the website they owned or to any video sharing site e.g. Vimeo, Dailymotion, or YouTube.
Some people avoid vlogging due to following reasons:
- People believe that vlogging takes too much time
- There are very few ways to do it
- There are already too many vlogs so it won’t matter to add yours
- They have to be perfect in vlogging before starting and so on.
All of the above are valid concerns at some point, but they are just myths. If you are making quality videos, you have more chances to outrank the famous vloggers in your niche.
All you need is hard work, consistency, and patience.
Follow your passion and be yourself.
Let us spot light on the pros and cons of vlogging.
The podcast is defined as the digital audio file that could be easily downloaded using the internet.
Through Podcasting, you can spread your voice using various platforms like iTunes, Podtrans, and many more.
All you need is a mobile phone with a high-quality external microphone for recording.
Via podcasting, you can have an interview with any celebrity or a friend of yours on any random topic. You can also host your audio podcast all alone.
Vlogging Vs Podcasting: Which One is Best for You
In the above article, I’ve cleared all aspects of vlog and podcast. Among both of the above, the most popular is vlogging because it’s the best way to build a strong bond with your followers.
Vlogging is the most popular marketing channel in 2020. According to different researches, people tend to watch videos as compared to reading the blog or listening to the podcast.
In vlogging, you can interact directly with the camera. You can narrate your story using your emotions.
According to the University of Southern California, an emotional response to an ad has a greater influence on a customer’s intent to buy than the ad’s content does.
What to Choose Between Vlog and Podcast
Videos have more influence on human due to the following reasons:
Video Lets you Explain in a Better Way
Perhaps you heard the famous quote “a picture is worth a thousand words”, but in case of visuals, video is worth over a million words.
Video marketing has the power to turn a visitor into a potential buyer. According to research, our brains can process visuals 60,000 times faster than text.
This the reason our brains love watching videos. The videos have become a major part of marketing strategies in 2020.
According to Forrester research, video marketing will take over the world. The research also stated that one minute of video equals to nearly 1.8 million written words.
While vlogging, you actually speak to your audience via video, you can convey your tone and brand more easily than if you were writing a blog.
Video Allows you Get Personal
Video is the best way to get face-to-face with your audience. You need to be honest throughout your marketing journey.
Share something valuable and worth watching content with your audience. People respond positively to informative, personal storytelling.
If you create marketing videos that show off your genuine personality and brand, you’ll start building a loyal audience within no time.
The videos are proving to be more effective when compared to traditional tactics like banner ads. According to MediaMind, people tend to click 27 times more on a video ad than a traditional banner ad.
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